9:00AM to 10:00AM — Registration

10:00AM to 10:05AM — Welcome by Melinda Lauw, Director, Experience Design, Lucid Experiences

10:05AM to 10:10AM — Opening Address by Yap Chin Siang, DCE, Singapore Tourism Board

10:10AM to 10:20AM — Why Immersive Now? by Weiting Tan, CEO, Lucid

10:20AM to 11:00AM — Building an Immersive Community by Noah Nelson, Founder, No Proscenium / The Immersive Experience Institute

11:00AM to 11:30AM — Singapore’s Immersive Creators:

Moderator: Melinda Lauw, Director, Experience Design, Lucid

Panelists:

• Lim Su Pei, Deputy Director, Oh! Open House

• Stuart Wee, Co-founder, ANDSOFORTH

• Raihan Harun, Artistic Director, Void Deck Games

• Kuo Jian Hong, Artistic Director, The Theatre Practice

11:30AM to 12:00PM — Immersive Theatre by Punchdrunk by Andrea Salazar, Head of Production, Punchdrunk and Amy Novadnieks, Producer, Punchdrunk

12:00PM to 2:00PM — Lunch Break
*Food is not provided, but there is a cafe onsite. Other food options are available within 10-15 min walk of the venue.

2:00PM to 2:30PM — The Meow Wolf Story & the Transformative Power of Immersive by Vince Kadlubek, Founder & Director, Meow Wolf

2:30PM to 2:50PM — Immersive Art by Honor Harger, Vice President of Attractions, ArtScience Museum, MBS

2:50PM to 3:30PM — Arts Institutions and Immersive Programmes:

Moderator: Jean Hair, Assistant Director, Experience Development, National Gallery Singapore

Panelists:

• David Chew, Deputy Director, National Heritage Board

• Honor Harger, Vice President of Attractions, ArtScience Museum, MBS

• Shireen Abdullah, Senior Producer, Esplanade

3:30PM to 4:30PM — Networking Hour with Tea & Snacks

4:30PM to 5:00PM — Global Trends in Immersive Entertainment:

Moderator: Weiting Tan, CEO, Lucid

Panelists:

• Noah Nelson, Founder, No Proscenium / The Immersive Experience Institute

• Albert Chen, Founder and CEO, Surprise Lab

• Kia Yong Lau, Director, Marketing and Partnerships, Museum of Ice Cream

• Qi Qi, Founder and CEO, Drama-plus Entertainment Group

5:00PM to 5:30PM — Behind the Scenes: Producing Immersive Experiences:

Moderator: Kay Vasey, Founder, MeshMinds and The MeshMinds Foundation

Panelists:

• Jonathan Chong, Business Development Director, Dezign Format

• Henry Soon, Creative Director, Mighty Jaxx

• Michael Lee, Founder & CEO, Hustle & Bustle

5:30PM to 6:15PM — Art by TeamLab by Takeshi Yamada, Director for Community Engagement, teamlab

6:15PM to 6:30PM — Closing Remarks by Weiting Tan, CEO, Lucid Experiences